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NGF Introduces American Golf Census
The National Golf Foundation (NGF) has launched an American Golf Census to count the country's estimated 27 million golfers. The study is intended to improve the industry's marketing and promotional capabilities, stimulating rounds played, and equipment and incremental sales locally. Information about golfers obtained from the census will allow policymakers to better understand how golf enhances the lives of Americans with various demographics.
The census presents golfers with an opportunity to support the game. For participating in the census, every golfer is automatically entered into a sweepstakes - the largest in the history of golf - to win more than $100,000 in prizes, including equipment from Callaway, Nike Golf and TaylorMade, vacations to Pebble Beach, Pinehurst, Scotland and Ireland, and golf instruction at the ANNIKA Academy in Orlando, Fla.
"The American Golf Census is extremely important to the game's future," says Dr. Joseph Beditz, NGF's president and CEO. "While the census takes less than two minutes to complete with the possibility to win fantastic prizes, the information supplied will have positive, far-reaching effects in support of the game we love."
The census is being promoted through print advertising, e-marketing, direct mail, posters and websites, including www.americangolfcensus.com.
Golf courses and other golf-related businesses promoting the census with links on their websites will build their own, qualified golfer databases. The NGF will provide them with complete information on all census registrants originating from their websites.