Players Club at Deer Creek Starting $1.6M Addition

The Players Club at Deer Creek in Omaha will continue its string of major additions when $1.6-million in new construction begins this fall. General Manager Chris Jacobson said F&B Constructors, Inc. of Omaha will begin work around October 1 that will triple the size of the dining room as well as add locker rooms, a members' grille, lounge, offices, restrooms and storage area.

When finished next spring, the two-level addition will expand banquet seating from 100 to 360 and the members' grille will seat 60 to 80, according to project manager Bill Roberts of Landscapes Unlimited in Lincoln, which owns the Players Club. Construction should be complete in time for a 2009 Memorial Day weekend opening, Roberts said.

F&B Constructors has done two recent projects for Landscapes Golf Group, which owns 21 golf facilities around the country. At ArborLinks in Nebraska City, the firm built addition for the clubhouse and five cottages for overnight stay as well as a golf-cart storage facility.

The Players Club, which began a transformation from semiprivate to private in 2006, "will open up spaces for our membership and help us build revenue streams through additional, larger events whether it be weddings, parties, business meetings, holiday parties…" Jacobson said. "When the clubhouse is filled with a function, members can still enjoy the club in the pub area."

"This clubhouse facility and addition completes our overall vision for the club," said Scott Tricker, director of development for Landscapes Golf Group, a division of Landscapes Unlimited. "Members feel like it's their club now, an extension of their own personal social network, and they're starting to invite friends to join. That's what we're excited about."

Last year the club added nine new golf holes to the Arnold Palmer-designed golf course as well as a swimming pool area and fitness facility. This new addition, Tricker said "is our biggest reward for the members."

Jacobson reported astounding membership growth. Just since January the club has added 140 members. As higher thresholds of memberships have been reached, Landscapes Golf Group has added more amenities.

Asked how the Players Club has garnered this success in the face of relatively flat economic times, Jacobson said, "It's exciting and unusual. Our business model is to offer an affordable membership and not charge for everything. All the possibilities here are add-ons. There are no mandatory costs - not even food add-ons. If you want a locker, you can have one.

"The other reason people like us is that we're honest and up front with our members and potential members," he added. "We're growing together. We don't have assessments. When we get more members we add things."

It didn't hurt that Golf Digest recognized the Players Club in 2006-07 as "one of Nebraska's Top Golf Courses." For more information, call 402/963-9950 or visit